After years of experience running different companies and working in marketing as a Chief Marketing Officer and Social Media Manager, Ebba decided to launch her own agency, Cheriie.

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What sparked the idea of Cheriie was when she realized how much COVID had affected all freelancers. Ebba decided to call Mikael, whom she had worked with before, to brainstorm whether she had gone insane or if this was the best idea she had ever had. They have now built a small team of four of the best people in the industry.